CLIENTS
Working With the Best
Client Spotlight
Real Hotels. Real Results.
At StayIQ, we believe the best way to understand our value is to see it in action. That’s why we highlight recent client success stories — real examples of how our intelligent, balanced approach to marketing helps hotels grow direct bookings, reduce OTA costs, and improve margins.
Each spotlight showcases:
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The Challenge: What the hotel was facing before StayIQ.
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The Solution: How we designed a smarter marketing strategy.
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The Results: Tangible outcomes in revenue, ROAS, and OTA fee savings.
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From single-property independents to regional hotel groups, our clients are proving that smarter marketing leads to stronger margins — and we’re proud to share their stories.
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Explore our client spotlights below to see how StayIQ is helping hotels like yours achieve measurable results.
Best Western Suites
Natchitoches, LA
The Challenge
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Best Western Natchitoches faced the same challenge many hotels experience: heavy OTA dependency and limited visibility in high-intent traveler searches. Despite strong market potential, the property lacked optimized digital campaigns and was missing opportunities to capture demand directly.
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The Solution
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StayIQ partnered with the property to design and activate a balanced marketing strategy that combined direct booking growth with smarter OTA support.
Actions Taken:
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Deployed Metasearch campaigns across Google Hotel Ads, TripAdvisor, and Trivago.
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Launched Expedia Travel Ads and Google Property Promotion Ads to supplement demand.
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Built and tested custom travel ads creative designed to stand out in crowded marketplaces.
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Refined the property’s online presence with updated descriptions and optimized content.
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Immediate Results
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The impact was immediate and measurable:
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$14,000 in total revenue generated in the first month.
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30% increase in demand month-over-month.
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Just $532 media investment delivering a 26:1 ROI.
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20% direct booking contribution, significantly offsetting OTA commissions and fees.
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Why It Matters
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By balancing direct bookings with strategic OTA activity, StayIQ helped Best Western Natchitoches not only drive incremental revenue but also protect margins. The property now has a scalable performance model that ensures marketing spend directly contributes to profitability.
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"With StayIQ, we’re finally seeing marketing translate into measurable results. The balance of direct and OTA campaigns has made a real impact on our bottom line."
- Jay Sharplin, Owner, Sharpco Hotels.
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Key Takeaway:
Smart, targeted media spend doesn’t just fill rooms — it shifts revenue toward higher-margin channels. Best Western Natchitoches proved that with StayIQ, even modest budgets can generate outsized returns.
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