Frequently Asked Questions

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1. What does StayIQ do?
We’re a performance marketing partner built specifically for hotels. We help properties grow direct bookings while making smarter use of OTA channels. Our campaigns focus on margin improvement — fewer commissions paid out, more revenue kept in-house.

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2. Do you only manage direct booking campaigns?
No. We believe the smartest approach balances direct and OTA demand. That means we run Paid Search, Metasearch, and Sponsored Listings for direct, but also Expedia Travel Ads and Google Property Promotion Ads where it makes sense to capture incremental OTA demand.

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3. Do you work inside Koddi?
Yes. All of our work is done within Koddi. If your brand provides Koddi access (such as Choice Hotels, IHG, Wyndham, etc.), we’ll take over your existing Koddi account and manage campaigns directly on the platform. This ensures brand compliance, efficient activation, and seamless reporting.

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4. Can I work with StayIQ if my hotel doesn’t have Koddi?
No. At this time, we only partner with hotels and brands that provide access to Koddi. This allows us to deliver consistent results, operate within brand-approved systems, and ensure the highest level of efficiency.

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5. How quickly can you launch campaigns?
Most campaigns are live within 7 business days once billing and tracking access are set. That includes audit, setup, creative, and initial campaign activation.

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6. How do you report results?
We provide branded dashboards that show:

• Revenue generated

• Return on ad spend (ROAS)

• Direct booking contribution

• OTA fee savings

We also review results with you each month on a short call, so you always know how your budget is performing.

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7. How much does it cost?
Our pricing is simple and transparent:

• Starter: $750/month + 12% media spend management fee.

Every plan includes setup, reporting, and ongoing optimization.

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8. Do you require a contract minumum?
Yes. We operate on 6-month minimum agreements. We’ve found this is the right timeframe to set up, optimize, and deliver measurable impact for your hotel.

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9. Do you offer a guarantee?
Yes. We stand behind our media performance. If StayIQ-managed campaigns do not achieve at least a 1:1 ROAS (return on ad spend), you’ll receive your media investment back.

• Note: Management fees and percentage-of-media fees are retained, but your ad spend is protected.

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10. What do I need to get started?
Just three things:

• Access to your Koddi account (provided by your brand).

• Your approved media budget.

• A short kickoff call with our team.

From there, we handle the heavy lifting.

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